Though it divided the Internet just last week, the dress is now the centerpiece of a new PSA.
The South African chapter of the Salvation Army created a powerful new ad campaign spreading knowledge about domestic abuse using the white-gold version of the dress.
Is it so hard 2 see black & blue? 1 in 6 women are victims.
#StopAbuseAgainstWomen
#blackandblue #whiteandgold http://ift.tt/18WWjEz— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
The image, which features a woman covered in bruises and wearing the dress, states: "The only illusion is if you think it was her choice." Read more...
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